Amelia Graham x Tchai
Amelia Graham-Mercuriali
For 2025, Amelia draws inspiration from the Chinese astrological theme of the Year of the Snake. The layers and shedding of the snake symbolize a continuous pursuit of innovation, transforming strategies through wisdom and evolving tactics. It’s about making an impact through thoughtful change.
Her design combines wisdom, transformation, and elegance into a visual masterpiece. Moving away from naturalistic tones, she embraces a bold color palette that captures the essence of Tchai: fresh, contemporary, and unified. This choice aligns perfectly with the theme of the year: Impactful. The artwork features an abstract rendition of the Snake, reflecting its sinuous lines and precise nature without being overly literal.